Search Engine Optimisation (SEO)​

One of the most important factors in the success or failure of a website is its ability to rank highly with search engines. Without substantial rankings for relevant keywords, a website will struggle to amass traffic and can severely impede your ability to attract customers.

Search Engine Optimisation is one of the most misunderstood and misrepresented disciplines in the entire field of Online Marketing. Despite this it has the potential to do the most good for your company, increasing web traffic and giving your website more potential to make sales. In short; SEO can make you more money.

SEO can help your business by pushing the listing on GoogleBingYahoo and many other search engines to position 1 page 1 for your chosen search terms. The net result of this is far more clicks on your listing, far more visitors to your site and far more business for you.

It’s not enough just to be on page 1 though. Position 1 on Google generally receives around 40-45% of the clicks on the homepage, nearly half the clicks on that page on one link! Position 2 only gets a third of this, potentially only a third of that business.

How does Search Engine Optimisation Work?

The practice of Search Engine Optimisation began almost as soon as keyword-based algorithms began powering search forms on the internet. One of the earliest and certainly the most famous was Google, whose keyword-based algorithm was supplemented by a link-based “authority” element, PageRank – a numerical value assigned to take into account the number of times a link to the page in question was found in the search engine’s index. The focus for SEO was then, as it is now, in optimising content and working with off-site factors to return high placement in the SERPs (Search Engine Results Pages) for predetermined keywords.

Search Engine Optimisation, sometimes referred to as Search Engine Placement, begins with Keyword Selection and from there changes are made in your website’s code, content, structure and position in the wider web, to ensure that anytime a user around the globe searches for that keyword, or a related phrase, your site is presented as the most relevant, most authoritative website on the internet for that information.

WebRankers SEO Services

WebRankers are experts at the processes involved in SEO. We have a dedicated team of Search Engine Optimisers who plan and execute SEO Strategies on your websites to improve the relevance and authority of the content, as well as working through the coding of your site to ensure its speed, compliance and transparency to search engines, maximising the effectiveness of On-Page SEO factors. The team also dedicate themselves to link building, social presence and online reputation of your company, to ensure that as many references as possible exist to your website and that the Off-Page factors that Google, Bing and other search engines are looking for. In this way, our expert SEO team move your website to the top of Google and into position to make the most profit from Search Engine Optimisation.